Make your B2B content a strength,
not a struggle

Masset is the easiest way for your entire company to find, use and manage your content.

All your content and people in one place

You can’t be on the same page if half the team doesn’t have the page.

So intuitive, your team will actually use it

Because shelfware doesn’t drive results.

Finding Content only takes a question

Because your time is better spent using content, not hunting for it.

How is Masset Different from sales enablement?

For starters, people actually use it.

Higher Adoption Rate

Sales Enablement tools have low adoption rates because even simple tasks are too complex.

Masset is actually easy to use.

Unlimited Seats

Sales needs content. But so does everyone else in your company.

Content Creators And Consumers Constantly In Sync

Sales Enablement keeps your content in silos - that's not what you need.

Masset has tools to keep everyone on the same page.

Onboarding In Less Than 4 Hours

Sales Enablement can take MONTHs - you don't have time for that.

We believe you can have enterprise features with consumer-grade ease of use and onboarding.

No Long-Term Contracts

Long-term agreements don't solve your problems.

They also don't show confidence in a product.

Centralize ALL Your Content, No Matter Where It Lives Online

You have so much content that isn't getting used.

You need to be able to put it ALL in one place and give everyone access.

Want to hit your 2025 goals? Focus on Content.

No story, no sale—it’s that simple.

Widen Your Funnel

  • SaaS companies with effective content strategies have reported up to 400% growth in lead generation
  • Content marketing generates 3× more leads than outbound marketing while costing 62% less

Reduce Time to Close

  • Leads nurtured with targeted content convert quicker – they have a 23% shorter sales cycle on average than non-nurtured leads
  • One study found 80% of new leads never convert simply due to lack of nurturing follow-up

Increase Lifetime Value

  • 60% of companies that invest in structured customer education seeing increased revenue
  • SaaS companies utilizing content marketing see retention rates 10% higher than those that don't.

Build Trust and Authority

  • 75% of executives say compelling thought leadership has prompted them to consider a vendor they weren’t previously aware of
  • 77% of B2B marketers report that content marketing has helped their brand build trust and credibility with its audience​

Overcome Objections

  • 80% of new leads never convert into sales specifically due to lack of nurturing (i.e. not receiving the information and follow-ups they need)​

Build Better Partnerships

  • Companies that provide tailored marketing content to their channel partners can experience a 5–15% increase in revenue
  • Effective content distribution to partners leads to a 10–30% improvement in marketing-spend efficiency.
*Sources

Is Masset Right For You?

If scattered content and lost deals sound fun, probably not.

You're A SaaS Business

and you care about growing your business in a meaningful way.

You Believe In The Power of Content

and know that every stage of the buyer's journey from awareness to new customer to big-time advocate is better when you're using the right content.

You Want Everyone To Get Massive Value From Your Content

and want a system that was built to bring your entire team together to see a massive return on your content.

AND

You've Outgrown Google Drive, Dropbox, or Sharepoint

and you care about growing your business in a meaningful way.

OR

You Already Have A Sales Enablement Tool, But It's Not Cutting It

and want a system that was built to bring your entire team together to see a massive return on your content.

What Masset users have to say

Spoiler: They’re not asking for their old tools back.

Latest Masset Journal Entry

Because you deserve more than polished press releases.

Articles

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content amplified podcast

If talking about content daily is wrong, we don’t want to be right.

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